Books

Letters from My Hymie

Humor and Heroism in the Face of Adversity

A Little First-Person History of Immigration from Ukraine in 1914 to the New World, World War II, Disneyland, and Beyond.

What was it like to be a Jewish immigrant's son serving in World War II? Through a collection of witty, touching letters and personal accounts, one soldier's remarkable journey reveals the untold story of courage, family...

Building Insanely Great Products: Some Products Fail, Many Succeed... This is their Story: Lessons from 47 years of experience including Hewlett-Packard, Apple, 75 products, and 11 startups later

Building Insanely Great Products: Some Products Fail, Many Succeed…This is their Story is dedicated to one goal: To help you learn how you can enhance the chances of product success and reduce product failure.

Steve Jobs coined the term “Building Insanely Great Products” and this book with many real-life examples tells the story of what he meant...

Organizing and Managing Insanely Great Products

This is the second in a series of three books dedicated to the goal of building, managing, marketing and selling insanely great (successful) products. The first covers “Building Insanely Great Products: The Six Keys to Success”. The third is “Marketing and Selling Insanely Great (Successful) Products”. This book covers the key factors in...

Successful Product Design and Management Toolkit

Successful Product Design and Management Toolkit covers most of these competencies. It is a comprehensive toolkit with various templates and frameworks for efficient management of products (and services) to exponentially enhance the possibilities of success. It is a necessary guide for all those involved in product success, with special...

U.S. Desktop Video Product Markets: The first definitive business and technology assessment

Pepsi had it wrong: ours is the video generation. We grew up getting our entertainment, news, product advertising, and a great deal of our education from a dynamic, visual media, television. Previous generations relied on printed media such as newspapers and magazines, or the audio-only media of radio. Future generations may depend on other...

Building Insanely Great Products Workbook

There are six keys to product success: SPICES: Strategy, Process, Information, Customer, Employees, and Systems. This workbook provides all of the templates to pull together a company strategy for product success.
It is used in the course by the same name.
It starts with enabling you to assess your processes, provides a framework for a...

How to Facilitate Work on Product Teams Workbook

In addition to having the key elements of product success, the people in a company needs to be about to work together as a team. This workbook provides templates to facilitate that. In addition, it provides your team with a series of exercises to facilitate that teamwork.

This workbook is a companion to the courses and books outlined on the...

Do, Innovation, Design Thinking and Value Proposition Workbook

This workbook or set of templates accompanies Spice Catalyst’s course entitled “Do, Innovation, Design Thinking, Value Proposition” course which is available on-line or for a scheduled in person instructor lead delivery.

The problem this course resolves is how to figure out what your product should be able to do for its customer leading through...

Product Market Strategy Workbook

One of the keys to product success is having a market strategy for the product that is clear, covers the critical subjects and is comprehensive. But where do you start? Right here!
This product market strategy workbook or template gives you the tools and raises the questions needed for a good plan.
It is based on my 50+ years of experience at...